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Go Local for Food and Photos
The movement to buy local is a great concept that can lead to lasting benefits. Contrary to what some people believe when they hear “buy local,” it’s not meant to persuade everyone to only consume...
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Catching Change and A Post About Buffer
Writing is one thing I do every day. It’s a big part of my job description here at SCG and something I enjoy doing for clients. But I also enjoy sharing my own thoughts and experiences. I’ve found no...
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Bright Lights, Big Zygi. Is Minneapolis Ready for the World Stage?
Of course it is. After all, the Metrodome, one of the least profitable stadiums in the NFL, once hosted the big game in 1992. Minneapolis was even considered a sports Mecca, hosting a Super Bowl, World...
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Marketing to Millennials? Try BuzzFeed and Make a Connection.
If I never hear the word “Millennial” again it will be too soon. Unfortunately for me, the term has stuck to refer to those born in the last twenty or so years of the 20th century. At best, a...
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Keep an Eye on Culture – A Look at the VA and Target
On Friday when the New York Times reported the resignation of Eric Shinseki as secretary of the Department of Veterans Affairs, the article contained this quote from an official who asked for anonymity...
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Lessons from Losing
I don’t like to lose. Never have. But as much as I dislike losing, I have learned that it is a great teacher and can help you win next time—if you are open and willing to learn the lesson it offers. As...
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Survey Says! Values Matter Most
A minor miracle happened last week. An email that wasn’t from a client or colleague caught my attention and enticed me to open it – incredible I know. The email was for a fairly fascinating article...
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Vikings are finally big spenders, but not on players
Why do massive construction projects always go over budget? Is it because of the 1,500 pages of details or is it because of the owners’ personal preferences for luxurious infrastructure amenities? With...
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Bringing Marketing Video into Focus
A great video can go a long way for your organization. It can be used to expand upon a product, give insight into a certain subject or show your company’s personality. Video can be an exciting and...
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Why Going against the Grain Works for Email Marketing
When it comes down to what day and what time to send an email, it all depends on who your audience is and what habits they share. Sure, it’s great to follow the latest generic email marketing trends...
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2 Myths You Must Know about Search Rankings and SEO Best Practices
Search engines like Google continuously update their algorithms forcing us to fine tune our search engine optimization (SEO) efforts for clients. There is no one factor to help boost your SEO results,...
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SCG’s Best Blog Posts From 41 Stories Up
Today we are featuring our blogs that have caught the most attention. This list covers interesting, insightful and informational topics we found to be meaningful for our readers. From entertainment,...
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RateLinx Named To Inbound Logistics’ Top 100 Technology Providers
RateLinx has been one of Strother Communication Group’s fastest growing clients over the past few years. The Madison-based company’s integrated and customizable ShipLinx Transportation Management...
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Figure Skating Phenom Elena Radionova Visits SCG
Recently, Strother Communications Group was pleased to welcome Elena Radionova, the world's second-ranked women's figure skater, and Riedell Skates, one of our oldest clients, to our offices in...
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White House Honors Minnesota’s Trade Acceptance Group For Excellence in...
The Trade Acceptance Group, founded 20 years ago by bankers Curt Hanson and Leslie Bergland, recently received the highest honor in its industry, the “Excellence in Exporting” award. The award was...
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Building Brand Values From the Inside Out
Over the 23 years we have been providing public relations and marketing communications services, I have visited with hundreds of businesses—some big, some small and many more in between. I have met...
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KARE 11 Lauds University of Minnesota CEHD’s Open Textbook Network
One of Strother Communication Group’s clients, the University of Minnesota’s College of Education and Human Development, has been in the news lately for an innovative program that makes textbooks more...
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Wenger’s Transcend Active Acoustic System Hits Times Square
Strother Communications Group client Wenger, one of the most respected companies in performing arts and theater products, has partnered with HARMAN to release Transcend, which gives facility managers...
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Harness the Power of SCG’s Integrated B2B Marketing Machine
Business is changing rapidly, especially for companies that sell exclusively to other businesses. B2B buying behavior has changed dramatically over the last decade—becoming much more self-reliant,...
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SCG Develops New Millerbernd Website
Millerbernd Manufacturing has been a leader in metal fabrication since the 1930s. In fact, there’s a good chance that the light pole on your block was made by Millerbernd. While the company has a proud...
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